From early on in the building phase, it’s really important to already be considering how you’re going to get your customers onboard and using your shiny new integration once it goes live.
From our experience so far of working with over 150 partners globally, we’ve found that in-product discovery is one of the most effective ways to drive take up. We’ve seen partners generate between two to six times more connections after implementing in-product discovery compared to previously, and it can also be used effectively to educate your customers about how to get started.
To help, we’ve put together a brief best practice guide to in-product discovery that includes a mixture of quick wins, more sophisticated techniques and examples. You can download this as a pdf from the link below.
We also recommend taking a look at our advice on user experience.