Your guide to promoting bank payments with GoCardless
Need support explaining GoCardless or marketing materials to promote bank payments to your customers? We’ve got you covered:
See marketing guide Download brand toolkit
In our guide, we cover:
How to explain GoCardless to your customers
- Get useful messaging explaining what GoCardless is and what paying by bank means, with simple explanations that you can copy and paste to share with customers
- Download one-page sheets that explain one-off Instant Bank Pay, one-off Direct Debits, and recurring Direct Debit payments to customers in straightforward terms
Encouraging your customers to switch to pay by bank
- Tips on how and when to contact your customers, plus some key messaging to use
- Tactics for using incentives to encourage customers to switch
- Email templates that you can copy, paste and edit to send to your customers
How to deal with customer concerns
We’ve collated frequently asked questions (FAQs) from customers and created useful responses that you can copy and paste to share with them.
We cover:
- Why does GoCardless appear on a bank statement
- When will a payment be taken
- What is a Direct Debit mandate?
- How GoCardless is secure
- If you need a GoCardless account to pay by bank with GoCardless
- And many more…
GoCardless brand toolkit
This brand toolkit has everything you need to promote GoCardless to your customers. In the kit, you’ll get:
- Website banners - that you can use across your site at various stages to encourage customers to pay by bank
- GoCardless logos - leverage our brand and create trust by using these in your emails, website and other communications
- Social graphics - use and customise these social assets to promote bank payments as an option to your customers (if you’re new to GoCardless, there are some launch graphics too)
- Brand guidelines - to help you use the GoCardless logo across your channels