The benefits of moving over to Direct Debit isn't just for merchants, there's benefits for the customer too!
Relaying these benefits to your customer base when making the move could make a wealth of difference to the uptake rate.
Here's some of the benefits that customers can enjoy by paying through Direct Debit - feel free to incorporate them into your messaging.
It only takes a minute or so for customers to authorise their Direct Debit through GoCardless and, once done, doesn't require any further input from them.
For customers, this means...
- No more having to remember when payment is due
- No more trips to bank to set up or amend standing orders
- Wasting time logging into online banking to make payment or writing cheques can be a thing of the past
Avoid late payments
With Direct Debit, customers will be charged the correct amount on the agreed date (according to parameters you've set).
Not only does this mean you'll be paid on time, it also ensures your customers don't incur any late payment charges or disruption to their service. It's a win-win!
Security and protection
Sensitive customer information collected during the GoCardless online authorisation process is encrypted at source and protected within secure firewalls to ensure their security.
In addition, all payments are covered by the "Claims" (reversal and dispute) process. This gives customers complete cover for payments made in error or taken fraudulently, making Direct Debit by far the safest payment method for consumers to use.
Using Direct Debit brings plenty of time, admin and cost savings to your business. Passing these savings on to the customer, by means of incentives and discounts, can be another way to make it an even more attractive proposition to your end user.
Moreover, Direct Debit gives you the option of splitting high value purchases into affordable monthly payments. For customers, being able to spread the cost over multiple months helps them keep control over their finances and significantly reduces the likelihood of incurring bank charges for overstepping overdraft limits.